Eastern Europe consumer attitude towards Made in China products and China as a country brand: a Romanian perspective

  • Written by  Elena Marin


During the past few years China’s economical growth increased and finally took the first place, and left the USA and other countries behind. Having most of the products with the label “Made in China”, make other markets to wonder: what are the consumer perception about buying and using those products?

This paper aims to take a closer look and analyze, if the Romanian buyers consider the positioning of the products as a challenge to other goods from other countries. Also the paper intends to research if China is indentified with the products it manufactures. The research is based on the consumer behavior, has also measured the difference between age, the amount of money spent by the consumers and the perception of the Chinese goods and as a country.

To collect the necessary data, was designed a questionnaire, that was handed to the Romanian consumers, mostly from the West-North part of Romania.

Last modified onThursday, 10 September 2015 01:46


  • casas em Miami
    casas em Miami Friday, 26 May 2017 06:44 Comment Link

    It's a shame you don't have a donate button! I'd certainly donate to this superb blog!

    I guess for now i'll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to new updates and will talk about this website with my Facebook group.
    Talk soon!


    I love your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone to do it for you?

    Plz reply as I'm looking to design my own blog and would like
    to know where u got this from. thanks a lot

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top


Useful Links

Contact Info

210 Steve Biko Street

Tel: +27 12 382 2679
Fax: +27 86 665 4587

About SARChI

Supported & Hosted by